In the not-too-distant past, losing your phone was a real nightmare. Aside from having to part with the physical device, there was also the thought of someone going through your whole life—i.e. your pictures, contacts, messages, email and countless other applications bearing sensitive digital information.

Now, Apple has taken a bold and innovative step in easing the worries of mobile device users everywhere with the decision to include a biometric security function in its latest iPhone 5S model, which grants users access to the phone by virtually scanning a fingerprint. Here are seven reasons why Apple’s decision will pioneer further growth in the biometric security industry:

1. Biometrics for the masses

One of the greatest aspects about Apple’s Touch ID fingerprint scanner is that it is bringing a cost-effective and reliable biometric mobile identity verification element into direct contact with millions of ordinary users. Apple has re-introduced biometrics into the digital security conversation which will facilitate dialogue and get people excited about biometrics.

2. It’s completely invisible

Apple’s Touch ID feels and looks no different than any other previous iPhone home button. This will ease concerns amongst consumers and will show that biometrics are a hassle-free security system capable of delivering reliable results.  As a result, consumer confidence in biometrics will continue to grow.

3. Touch ID is incredibly easy to use

Biometrics are a step up from the use of personal identification numbers (PINs), which 50 percent of previous iPhone users claimed to bypass altogether. Touch ID takes absolutely no time at all to implement due to the fact that all you have to do is touch the home button in order to gain access to the device.

4. Information is safely stored in the phone

One of the biggest consumer fears related to biometrics is the concern that a malevolent third party could gain access sensitive private information. Additionally, there is the concern that such data could be shared amongst other corporations. Touch ID avoids this problem by storing biometric information directly in a secure container within the phone.  Even if the device is lost or stolen, the data would be inaccessible to a third party due to the fact that data is well encrypted.

5. Touch ID uses multi-factor authentication

Apple was smart to include other security elements in addition to the Touch ID. Users still have the option to use PINs if desired which can further prevent unauthorized users from gaining access to the device.

6. It doesn’t actually store a fingerprint

Apple realized that storing an individual fingerprint could lead to security issues. Therefore, Touch ID works by converting fingerprints into a numeric sequence which is then stored in a secure location within the phone.

7. End user adoption will remove mental biometric barriers

Right now one of the only things preventing biometrics from spreading to a wider product base is the misconception that consumers will not like using it. Apple’s Touch ID solution is helping remove mental barriers and allowing executives across the world to see that consumers are accepting biometrics and will purchase it.

Learn more about VoiceVault’s mobile solution, ViGo, and how voice biometrics can work in tandem with Touch ID.


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