Your business is striving to create optimal experiences across all customer touchpoints. And there is one area that needs some attention: your mobile login process.
What’s the problem with your current login setup? It’s based on username and password type entries. It’s an outdated, clunky and frustrating process, which also happens to be insecure.
Here is a common chain of events which can occur when a customer tries to login into his or her account:
- Forgets username/password: The average customer has many different online accounts. Most have varying username and password combinations which are difficult to remember.
- Fails security questions: What happens when a customer can’t remember a username or password? The customer must request help via email. Yet in order to receive assistance, the customer has to answer security questions correctly. This can create further complications.
- Tries random combinations: If a customer can’t get past the security questions segment, he or she will most likely attempt to enter random username and password combinations hoping to strike the right one. This is usually a last ditch effort.
- Gets locked out: Finally, the inevitable happens: The customer exceeds the allowed number of login failures, and gets locked out of the account. The customer must then call customer service. This adds even more time to the login process. In some cases, the customer must wait until the following business day to speak with customer support, or wait 24 hours to try again.
As you can see, this type of login system does little to promote a positive customer experience.
Conversely, a voice biometric-based login is much simpler. All the customer has to do is speak a short phrase into a mobile microphone.
That’s all it takes. If the voiceprint is an exact match, the customer will be allowed into his or her account.
So let’s bring your mobile identity verification strategy into the 21st century. Click here to learn more about how VoiceVault, a global leader in voice biometrics, can help.