Most companies today are focusing heavily on driving business to their mobile applications. This is for good reason, as mobile apps allow companies to grow customers because they serve them in a variety of ways, such as completing transactions, providing real-time service, offering product information and more.
There’s one problem, though: Mobile apps pose a big security risk. They’re just as risky as a website when left to traditional identity verification methods like passwords, PINs and security questions alone.
What’s more, a recent study from Bluebox indicates that 80 percent of consumers would stop using a company altogether if its mobile app was compromised by a security breach. The same survey also indicates that 74 percent of developers believe that most apps are moderately vulnerable to hackers.
These are alarming statistics, and they should leave developers questioning and re-questioning their current app safeguards. The fact is that yesterday’s security technologies are no longer capable of adequately protecting today’s mobile apps and all of the sensitive data they contain.
In that regard, one leading security strategy you should consider implementing is cloud-based voice biometric identity verification. A voice biometric engine can be easily integrated into the front end of an app, so that consumers can log in simply by speaking a phrase into the microphone on their mobile devices. The voice biometrics engine will scan the customer’s voice, taking into account a variety of factors, to verify the individual’s identity. If the voiceprint is valid, the customer can then either enter further security questions or move into the application, depending on how the customer has set up preferences.
Click here to learn more about leading voice biometric identity verification provider VoiceVault’s approach to this next-generation security technology.