Latin America is one of the fastest-growing e-commerce markets in the world. By 2018, 139.3 million people in the region are expected to buy goods online, which is an increase from the 84.7 million people who did so in 2013.
As such, regional mobile network operators are looking to ride this momentum, and accelerate the digitalization of the region’s economy. And for help, they are turning to companies like mobile authentication solutions provider Safran Identity & Security, a company offering the GSMA Mobile Connect platform for convenient and secure SIM-based mobile authentication.
“Digital life calls for digital identities,” stated Rafael Canon, a telecom marketing manager for LATAM at Safran Identity & Security. “Security and convenience in handling these is the basis for digital growth – here mobile network operators have the opportunity to build acceptance and growth of digital transactions by offering new ways for secure and convenient authentication.”
Now, here’s what we are most excited about:
Soon, Safran Identity & Security will enhance GSMA Mobile Connect with a biometric solution which should make authentication even more secure and convenient.
This is fantastic news, as it means that biometric authentication is going to start spreading rapidly through LATAM.
It’s our belief that voice biometric identity verification can play a big part in growing LATAM’s digital economy, and so we hope to see a voice biometric component added to GSMA Mobile Connect in the future.
Voice, when offered in multimodal fashion next to fingerprint, iris and facial scanning technologies, offers customers an easy way to authenticate themselves using just a voiceprint. Of all the leading biometric technologies on the market, voice biometrics is one of the most preferred among consumers.
Are you new to voice biometrics? Try the technology for yourself! To try our free demo, click here.