Your company has omnichannel fever. Sales, engineering and marketing are working together to create a seamless shopping experience across all channels—from your main website to your mobile applications. And in doing so, the team is leaving no stone unturned.
Now, it’s time to consider how your identity verification setup aligns with your omnichannel strategy.
Login, after all, is a big part of the shopping experience for customers. Customers must verify their identities every time they switch devices or attempt to access secure areas. So the type of login that you choose can either help or hinder the omnichannel process.
A traditional login experience – meaning one that uses usernames and passwords – will act as a barrier for customers. It may even deter some customers from using certain channels. For example, if a customer has a complicated password and lengthy username, he or she may have to write down their login credentials. And that customer may be less inclined to use your mobile channels while they are on-the-go.
One user-friendly alternative you should consider is voice biometric identity verification.
A voice-based authentication system will work across all of your channels—providing a simple, safe and consistent login experience for your customers. Instead of having to manually type in a password and username at every checkpoint, all your customers will have to do is recite a short phrase into his or her phone. A cloud-based voice biometric engine will then scan the customer’s voiceprint and grant login if the credentials are a perfect match.
Voice-based authentication is the ideal identity verification solution for shoppers, as it’s non-invasive and extremely convenient. The process only takes a few seconds.
Want to see how easy the process is? Click here to try a free demo.