You would think that by now, after years of seeing cybersecurity updates in the headlines, most consumers would have a basic understanding about how to stay safe online and from identity theft.

Unfortunately, this does not appear to be the case.

According to a new study from Experian, half of the consumers that were polled think they will never experience identity theft because a poor credit limit makes them unappealing targets.

What’s more, a quarter of consumers have shared their credit card number or personal identification number (PIN) with friends and family members. And 20 percent would allow a friend or family member to use their personally identifiable information to get a job or credit.

These are just a few of the troubling statistics that appear in the report. For instance, 66 percent of respondents believed that the threat of identity theft will diminish over time after personally identifiable information is stolen.

Only 44 percent of respondents knew that the risk of identity theft can last for a lifetime.

Plus, the study shows that most consumers find the task of monitoring their financial services so challenging that they only rely on banks and credit card companies to catch fraudulent activity.

You may not have the power to change your customers’ minds about cybersecurity risks, but you do have the power to make identity protection fast and convenient for them.

One way to accomplish this is to supplement your mobile application, website and contact center with biometric identity verification solutions like voice, fingerprint, iris and face scanners. It is recommended that businesses implement a variety of these technologies, so that customers have several options to choose from.

To learn more about voice biometric identity verification, click here.

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